A new brand and member experience

Posted By: Kate McFadden

The Professional Remodeling Organization (PRO) is excited to announce its new brand. PRO is a national trade organization representing over 800 member companies, committed to promoting ethics and professionalism in the remodeling industry. The new brand is fresh, modern and interactive. The logo captures the professionalism and energy of PRO, while giving a creative nod to the home remodeling process.

PROs new brand was developed by remodelers and other industry professionals who are members of PRO affiliates in Metro DC, Central Virginia, Greater Philadelphia, New York, Nebraska-Ohio, New York, and New England.

Michael Sauri, president of PRO Mid Atlantic and owner and founder of TriVistaUSA Design + Build said “PRO is the most energized organization in the remodeling industry. PRO has a laser focus on providing value and benefits to local professionals and homeowners. The new logo captures PRO members’ creativity, standard of service and professionalism. PRO members are committed to ethics, education and excellence, and we now have a brand that reflects that.”

The logo, pictured below, was designed by iSpy Creative, an award-winning graphic design firm located in Arlington, Virginia. iSpy has designed logos for national brands, including the Coca Cola Olympics brand, IBM, Champion, Haynes and The Discovery Channel.